Can Any Inbound Linking Hurt My Ranking?

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The question of whether inbound linking can hurt browser ranking is easily answered. Inbound linking does not hurt your ranking. The reason is simple, if it did hurt ranking, many of the link farms would be proliferating links to your site. That would be a situation the site owner could not control. Thus, browsers cannot penalize sites for issues beyond site owner control.

The Important of Anchor Text in Back-Links
This is an issue that deserves a serious consideration. When other sites add text to content that refers users back to your site, this is considered anchor text. A hyperlink within the text of content is referred to as a “back-link.” For sites that wish to expand their online visibility anchor text can in back-links plays a big role in achieving that goal.

Strategic use of Images in Search Engine Optimization
The easiest way to strategically use images in SEO is to add tagline within images that are used as part of site content. It is important to note that use of images in SEO helps increase page ranking. The simple method of placing the tagline within an image emphasizes the particular focus of the image.

More to SEO than Keywords
Today’s SEO has advanced to levels using anchor text and images containing taglines. This is just part of the technique and methodology of SEO. With constant changes to technology, it becomes necessary to study the various effects of back-links and proper placement of imagery within content. Site owners should seek a pleasure and attractive balance between keyword rich text, taglines and the use of images. Trends toward more social media and mobile device content formats is an indication that this balance needs to suit these mediums where brevity demands comprehensively designed SEO structure.

Roy Sasson is the CEO & Founder of eSasson Studios. With a bachelor's degree in Digital Arts and Sciences from the University of Florida and over 15 years of industry experience.

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